This amazing beginners guide is Written by Rand Fishkin and the Moz Staff. Moz is a leading software as a service (SaaS) company based in the U.S., that sells inbound marketing and marketing analytics software subscriptions. You can subscribe to MOZ Pro free for 30 days in addition to marketing analytics, you will also gain access to SEO and marketing resources. Start My Free 30-Day Trial
In the late nineties and early naughties, web design was the fastest growing industry. The World Wide Web was booming. The demand for this new digital wizardry was huge with businesses realising they needed a website to keep up with technological advances. Everyone and his dog jumped on the bandwagon and tried to be a web designer. All of a sudden in social circles, it’s what you would always hear. “I’m a web designer”
As a company, we pride ourself in supporting emerging technologies. As way back as the late 1990s we were at the forefront of working with prominent ongoing developments and web advances. While others were struggling with clunky Perl and TCL interpreters we had made the leapt to “Personal Home Page“, or as we all know it now, the recursive acronym PHP: Hypertext Preprocessor which is now considered the go to language for dynamic websites.
You may have seen over the course of the last year we have been adding the option to use Bitcoin’s to pay for stock and now our “Out of the Box” and web design services can be paid in the same way.
Fresh faced, raring to go? Do you have a brand new website and are venturing out into the world of online retail sales for the first time? Then you need to be reading the beginners guide to SEO here. Don’t waste your time here.
If you thought, like many of you, you could manipulate the most sophisticated Internet company in the world with the largest group of IT intellectuals, gurus and programming wizards under one roof and its come back to bite you in the proverbial then you should keep reading. We don’t judge, we have all tried it. I hope this advice can help you recover or at the very least improve your website’s search engines rankings.
Shopify are heavily advertising their compatibility with drop shipping solutions. If you are going to use our service they may look like a good option to look after your ecommerce solution.
I am going to explain to you why they are not a good option at all.
Don’t be tempted!
If you are not aware what Shopify are or what they do. Let me explain. Shopify are a hosted ecommerce platform. What this means is they will run and host software on their own servers to allow you to have an online shop for a monthly fee.
Shopify Price.
There are plenty of ways to drive traffic to your new drop ship website. You could, for example, buy targeted leads and paid inclusion in industry related newsletters and blogs. PPC ad campaigns like Adwords from Google work wonderfully well in driving quality shopping traffic to your site.
What we do not recommend is buying bulk traffic. There are a huge amount of websites selling bulk traffic. It goes something like this:-
John Doe builds a lovely online shop.
John then searches online to find a way to build an audience and stumbles across a website selling visitors.
The hosting of your web site should be one of the most important decisions you make when launching your online business. After all, you will be selling on line to the public. It’s your flagship point of sale. You want to impress, you want it to be fast, you want to have optimum backend services to give your shoppers the perfect experience when they come to you.
Like absolutely everything in this world. You get what you pay for so lets get right to the point. Paying less will provide less quality. This is precisely true in the case of the web hosting market. The beginner’s in getting online often become the victim to the exaggerated advertisements promoting cheap web hosting plans.
The current search engine market share continues to be a battle between the three major giants – Google, Yahoo and Microsoft. These pie charts show the overall share for each company. These figures were produced by the research provider StatCounter in December 2015.
The first this that springs to mind when I look at these figures is that any online company requires a presence on Google. It’s a no-brainer.
Getting into Google’s natural rankings takes a little bit of time. If you want an immediate presence on their search engine, Google offers its trademark Adwords system.
If you are at a point where you are ready to come on board with our drop shipping solution and would rather build your own ecommerce store instead of using one of our in-house ready made solutions. My advice would be to avoid the Magento ecommerce platform unless you have the skill to manage and maintain it yourself or you have money to burn.
Magento is a beast. It’s a very powerful beast. It’s a very powerful beast that needs feeding and it needs its own cage.
If you are new to running a website and are inexperienced in trading online. If acronyms like SERPS, PR or META make you a little uneasy then, in a nutshell, you are vulnerable to the unscrupulous companies that offer poor quality Search Engine Optimisation (SEO) in the form of link building.
Drop shipping is about making money. It’s your new business venture and you want your new website in Google and bringing in visitors. Those of us that have been working on the Internet for many years know this isn’t going to happen without a little bit of work.
