It changes dynamic URLs to static and well-structured SEO friendly formats, which can help improve Search Engine rankings and readability.

It also includes verification and validation of each URL, supports safe changing of URLs and redirections from all native and rewritten CRE Loaded URLs, properly handles Sessions IDs*, operates at high speed without negative effects to server load or response time and prevents duplicate content penalties.

Before SEO URL Re-writer is installed

http://www.yourshop.com/index.php?cPath=89

After SEO URL Re-Writer is installed

http://www.yourshop.com/Sex-Toys/c89/index.html