Marketing & SEO Tips
Welcome to our marketing & SEO section where you can find all of our articles, blogs and advice on building your brand online.
We do not actively get involved with assisting any marketing or SEO, but we can offer our experience to you. On this page you will find beginner to advance steps from optimising your website, to do and don'ts for paid advertising.
Getting Started Checklist
- Verify your website with search engines, Google, Bing, Yahoo etc.
- Submit your sitemap pages.
- Make sure all of your meta titles, descriptions and keywords are filled.
- Work on writing unique content for your category descriptions.
- Create a high-quality logo for your website.
- Upload your logo to your packing slip area on XTrader.
- Set up your Google Analytics tracking code to track your website visitors.
Next Steps in Growing Online
- Run a link building campaign, focusing on PR based links.
(news stories / promotions / articles) - Look at rewriting some product descriptions to expand on avoiding duplicate content.
- Try a pay-per-click campaign with Google or Bing, do's and don'ts can be found here.
- Marketplace listings, Ebay & Amazon are two popular platforms.
- Use Google Merchant Centre to run Google Shopping campaigns.