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In the late nineties and early naughties, web design was the fastest growing industry. The World Wide Web was booming. The demand for this new digital wizardry was huge with businesses realising they needed a website to keep up with technological advances. Everyone and his dog jumped on the bandwagon and tried to be a web designer. All of a sudden in social circles, it’s what you would always hear. “I’m a web designer”
Fresh faced, raring to go? Do you have a brand new website and are venturing out into the world of online retail sales for the first time? Then you need to be reading the beginners guide to SEO here. Don’t waste your time here.
If you thought, like many of you, you could manipulate the most sophisticated Internet company in the world with the largest group of IT intellectuals, gurus and programming wizards under one roof and its come back to bite you in the proverbial then you should keep reading. We don’t judge, we have all tried it. I hope this advice can help you recover or at the very least improve your website’s search engines rankings.
There are plenty of ways to drive traffic to your new drop ship website. You could, for example, buy targeted leads and paid inclusion in industry related newsletters and blogs. PPC ad campaigns like Adwords from Google work wonderfully well in driving quality shopping traffic to your site.
What we do not recommend is buying bulk traffic. There are a huge amount of websites selling bulk traffic. It goes something like this:-
John Doe builds a lovely online shop.
John then searches online to find a way to build an audience and stumbles across a website selling visitors.
The current search engine market share continues to be a battle between the three major giants – Google, Yahoo and Microsoft. These pie charts show the overall share for each company. These figures were produced by the research provider StatCounter in December 2015.
The first this that springs to mind when I look at these figures is that any online company requires a presence on Google. It’s a no-brainer.
Getting into Google’s natural rankings takes a little bit of time. If you want an immediate presence on their search engine, Google offers its trademark Adwords system.
If you are new to running a website and are inexperienced in trading online. If acronyms like SERPS, PR or META make you a little uneasy then, in a nutshell, you are vulnerable to the unscrupulous companies that offer poor quality Search Engine Optimisation (SEO) in the form of link building.
Drop shipping is about making money. It’s your new business venture and you want your new website in Google and bringing in visitors. Those of us that have been working on the Internet for many years know this isn’t going to happen without a little bit of work.
